Corporate Partnerships

Gain marketing exposure with our unique corporate partnership program

Reap the benefits of RTD's Corporate Partner Program

The Regional Transportation District keeps Denver moving, bringing families, friends, sports fans and students together. The RTD is offering its Corporate Partnership Program; a unique, holistic, customized marketing opportunity. This strategic initiative is designed to select well-established companies to partner with a broad range of state of the art RTD assets.

Through this program, RTD is seeking long-term partnerships that will provide value and benefits. Strategic partnership opportunities will be customized to meet specific requirements and, in addition to business generation, will include naming rights, branding, advertising, communication and promotion, on-site promotions and online visibility.

Captive audience

Capitalize on a captive audience of more than 99M+ boarding's annually across the system

Ownership

Enjoy an ownership position through a dynamic communication and promotion platform

Brand exposure

Valuable brand exposure to the RTD system serving 8 counties (including Denver) and 40+ municipalities

Position in community

Positioning as a community anchor to showcase sustainability and good corporate citizenship

Positive association

Association with a nationally recognized and highly respected organization

Bringing together RTD, companies and the community

This program answers to a deeper level of holistic brand integration and partnership in which the three parts involved – RTD, Companies and Community – benefit from it. Not only does this program provide companies with an innovative marketing platform while generating daily secure brand recognition, but also develops a continued sense of community and commitment to the growth of Denver and its public transportation system.

Meanwhile, RTD strengthens the financial health of the agency and generates funds for possible service expansions and for better-maintained facilities while providing quality affordable public transportation.

At RTD, we've got our priorities in order. We are dedicated to safe service, on-time scheduled service, exceptional customer service, clean vehicles and clear communication. Learn more about RTD's priorities.

Become a corporate partner

Partnership Opportunities

For the first time in 2014, RTD is offering the opportunity for companies to become an official partner of RTD owned and operated assets. Partnership opportunities will consist of holistic packages that combine rights and benefits such as category exclusivity, naming rights, advertising, signage, collateral material, online visibility and on-site rights. Examples of partnership opportunities are noted below.

Light Rail Line/Station Partner

  • Service through central, southwest and southeast metro areas
  • 6 lines (C, D, E, F, H, W)
  • 20,694,715 annual boardings

Free MallRide Partner

  • Free shuttle on 16th Street Mall in downtown Denver
  • 36 vehicles
  • 13,679,785 annual boardings

Free MetroRide Partner

  • Free shuttle on 18th and 19th streets in downtown Denver
  • New service started in May 2014
  • 12 vehicles

SkyRide Partner

  • Easiest way to get to DIA
  • 6 routes
  • 2,129,209 annual boardings

SportsRide Partner

  • Special service to major sporting events
  • BroncosRide: 164,819 annual boardings
  • BuffRide: 10,254 annual boardings
  • RockiesRide:15,321 annual boardings

Park-n-Ride Partner

  • 78 Park-n-Rides are located across the metro area
  • 31,086 parking spaces

Access-a-Ride Partner

  • Transportation for people with disabilities
  • 324 cutaway vehicles
  • 686,130 annual boardings

Call-n-Ride Partner

  • Takes riders to destinations within a geographic area
  • 42 cutaway vehicles
  • 416,843 annual boardings

SeniorRide Partner

  • Prearranged bus service for groups of ten or more seniors
  • 10,607 annual boardings

Bus Route Partner

  • 130+ routes cover 2,348 square miles of Colorado
  • Service to more than 10,000 bus stops
  • 63,621,265 annual boardings

Partnership Rights & Benefits

Check out the 360° marketing benefits for your brand.

360 Partnership Program
  • Category Exclusivity
  • Naming Rights
  • On-Site Promotions/Sampling
  • Signage
  • Communication/Collateral
  • Advertising
  • Digital/Social Media
  • Corporate Social Responsibility

Selection Criteria

1. Filter Criteria

Proposers must meet the following criteria:

  • Business already established in the U.S. or have fulfilled all legal requirements/compliance to establish a business within the U.S.
  • Established for at least two (2) years
  • Financially stable
  • No history of fraudulent/unethical behavior
  • Satisfactory record of contractual performance
  • Businesses in the following categories will not be considered for participation: Tobacco, Adult Content, Political Parties, Arms/Guns, Religious Groups and Associations

2. Evaluation Criteria

If all criteria listed under "Filter Criteria" are met, the RTD will take into consideration the financial offers and implementation proposals for each asset, which are listed below in order of relative importance:

  • Financial Offer
  • Ideas on activating the partnership deal
  • Ideas on how to promote the RTD
  • Ideas on corporate social responsibility
  • activities to be attached to the program
  • Additional partnership and business generation ideas
  • Alignment with the RTD brand

Contact us about becoming a partner

With more than 50 years of experience as the premiere sponsorship agency in the world and with more specialized expertise in working with public transit authorities in developing Corporate Partnership Programs, IMG is the exclusive sales representative for the RTD Corporate Partnership Program. Please contact Todd Parker for any sales-related questions about the RTD Corporate Partnership Program:

FAQs

What is the RTD Corporate Partnership Program?

Through this program, RTD is seeking long-term partnerships that will provide value and benefits. Strategic partnership opportunities will be customized to meet specific requirements and, in addition to business generation, will include naming rights, branding, advertising, communication and promotion, access to facilities, on-site promotions and online visibility.

What Rights and benefits do I get?

Entitlement and category exclusivity , branding and advertising, system-wide identification and signage, product integration, promotions, incentives, sampling activities, public relations & partnership promotion, and online visibility and collateral material. For more details, please contact us.

Where will my brand appear if I become a partner?

By sponsoring an RTD asset, your company will have access to an innovative partnership package that combines a variety of rights and benefits such as naming rights, name and logo recognition on directional and informative signage, advertising within a station or on trains and buses, company name or logo on RTD's website and collateral material and recognition in RTD press releases.

What is the duration of the agreement?

The term of agreement varies by asset. The RTD is looking for long term relationships, from 3 to 5 years, nevertheless both fee and term of agreement are open for negotiation.

What if I'm interested in an asset not listed under the available opportunities?

Any proposer interested in submitting a proposal not currently offered is encouraged to use the online interest form or contact Todd Parker at 212-774-4519 or Todd.parker@img.com. Proposers don't need to wait for the RTD to announce an asset to make an offer for consideration.

This program answers to a deeper level of holistic brand integration and partnership in which the three parts involved – RTD, Companies and Community – benefit from it. Not only does this program provide companies with an innovative marketing platform while generating daily secure brand recognition, but also develops a continued sense of community and commitment to the growth of Denver and its public transportation system.

RTD intends to strengthen the financial health of the agency and generate funds for possible service expansions and for better-maintained facilities while continuing to provide quality affordable public.

How will partners be selected?

All submissions will be reviewed and evaluated by predetermined criteria, including contract fee to the RTD, term of agreement, revenue and business generation ideas as well as suggested partnership activation programs. See selection criteria for more information.

What do we have to do to submit a proposal?

Please fill out the online interest form or contact Todd Parker at 212-774-4519 or Todd.parker@img.com.

Who is in charge of commercializing this opportunity?

With more than 50 years of experience as the premiere sponsorship agency in the world and with more specialized expertise in working with public transit authorities in developing Corporate Partnership Programs, IMG is the exclusive sales representative for the RTD Corporate Partnership Program. Please contact Todd Parker for any sales-related questions about the Corporate Partnership Program.