COMMUNICATION Tactics

    Tactic Name

Description

Success Outcome 1

Success Outcome 2

Public Relations

Enhance the public’s satisfaction with information and education about RTD.

Community Value

Customer Excellence

Diverse Outreach

Enhance agency approach to reach diverse audiences.

Community Value

Customer Excellence

Internal Communications

Enhance communication with employees system-wide.

Employee Ownership

 

Legislative Agenda

Define legislative agenda and priorities

Financial Success

Employee Ownership

Campaign Development

Implement innovative campaigns that showcase the value and benefits of RTD to the community

Community Value

Customer Excellence

RTD Brand

Consistently represent the RTD brand and increase positive perception of RTD

Community Value

 

Customer Service Mindset

Provide opportunities to embody customer service in their individual roles

Customer Excellence

 Employee Ownership

Online Engagement

Grow engagement on RTD’s social media and web channels

Community Value

Customer Excellence

Elected Officials Engagement

Expand engagement with local, state, and federal officials and key stakeholders

Community Value

 Financial Success

Advertising Revenue

Implement a plan to increase ad revenue by leveraging agency assets

Financial Success